The new WHO report confirms that alcohol taxes are widely implemented but systematically underused, set too low, and poorly designed, allowing alcohol affordability to remain too high in most countries. As a result, preventable health harms persist, alcohol industry profit interests dominate alcohol price setting, and governments forgo substantial public revenue. WHO shows that raising well-designed alcohol excise taxes on all alcoholic beverages is one of the most effective and achievable actions governments can take now to promote health, advance equity, and strengthen public finances.