Despite recent government guidelines that parents should avoid screen time for babies under the age of two, a new global study finds that one in ten babies now regularly fall asleep with a screen. The research exposes the gap between guidance and reality for many families. The research, commissioned by the 1001 Critical Days Foundation and conducted by the iADDICT research group from four UK Universities, highlights how early experiences are shifting from human interaction to digital engagement. This is of particular importance during the 1,001 critical days – the period from pregnancy to age two – which is the most critical time for the development of a healthy body and mind. A baby’s brain makes one million new connections every second based on their experiences and interactions with the world. This is why understanding the impact of screens in a time when technology is evolving at such a rapid pace is so important.