
Imagine if every child born today, tomorrow and the next day and the next...had enough love, enough food,
enough safety and brain power.
Established through a partnership between the Presidency and the DG Murray Trust, the campaign mobilises government, civil society, business and families around ten priorities that can change the lives of children and teenagers.
About Hold My Hand →A new national competition is drawing much-needed public awareness to how the environments children grow up in shape their health and development. #WasteNot encourages the public to get creative about reducing, reusing and recycling.
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The evidence
South Africa's National Strategy identifies 10 priorities that can change the lives of children and teenagers. Every policy brief, resource and story on this site connects back to one of them.
Strengthen families and enable parents and caregivers to care for their children.
Explore this priorityCommunity
Real organisations across South Africa — drag through the community, live from our directory of 236+ organisations.
Knowledge Hub
Policy briefs, guides, literature and our live reading library — one place to go deeper, organised around the ten priorities.
Latest from What We Are Reading · synced from our research library
Major research
Our national household survey tracks how South Africa's youngest children are really doing — from nutrition and protection to early learning access — and feeds directly into the 10 priorities and the National Strategy.
Explore the surveychildren are born in South Africa every year. The Early Learning Survey follows how their earliest years unfold — nutrition, protection and early learning at home.
Media & Updates
The Toolkit
Campaign material, social media assets, posters, leaflets in 11 languages, talking points and practical guides — everything you need to carry the campaign into your community, classroom or organisation.
Explore the Toolkit