1. Promoter 

The promoter is Hold My Hand (HMH), a campaign incubated by the DG Murray Trust (DGMT).

2. Competition Overview 

The Brain Power competition celebrates "Brain Builders", parents and caregivers, teacher, siblings and community members who help "wire" their children’s brains for success through everyday interactions like singing, storytelling, and playing. We want to see the moments where you help your child or teen learn and grow.

3. Eligibility

• The competition is open to all South African residents.
• Submissions by or featuring minors (under 18 years) must have parental or guardian consent.
• Employees of the DGMT, their immediate family members, and contracted consultants and DGMT project staff are not eligible to enter.

4. Competition Timeline

• Start Date: 13 April 2026
• Closing Date: 23 May 2026
• Entries submitted outside of these dates will not be considered.

5. How to Enter

• WhatsApp: Send your entry to 0600 411 111
• Languages: Entries are welcome in any of South Africa’s 12 official languages.
• Formats: You may submit a 30-second video, a voice note, or a photo with a short story.
• Multiple entries are allowed, provided each submission contains unique content.

6. Submission Themes 

Your entry should show how you build your child or teen’s brain power, such as:

• Reading or telling a story.
• Singing a lullaby or a fun song.
• Playing with "loose parts" like sticks, stones, or pots.
• Talking and describing the world together.
• Responding to a child’s babbles or questions with love and words.
• Playing games, and doing a variety of activities with children and teens.
• Other suggestions that are brain power moments in your home, class or community.

7. Prizes

• Weekly Prizes: Up to R8 000 in prizes will be awarded each week.
• Prizes are non-transferable, non-refundable, and cannot be exchanged for other alternatives.
• Winners must provide necessary documentation (such as ID and banking details) for prize processing, which may take up to two weeks.

8. Judging Criteria 

Entries will be evaluated by a panel based on:

• Authenticity: Genuine expression of "brain power" moments (40%).
• Creativity: Originality in capturing the moment (30%).
• Clarity: Clear communication of the interaction (20%).
• Engagement: Ability to inspire other "Brain Builders" (10%).

9. Content Guidelines & Safeguarding

• Originality: Submissions must be your own original, unpublished work.
• No AI: No AI-generated content is permitted.
• Safeguarding: Do not include sensitive personal details such as home addresses, school names on uniforms, or personal IDs in your photos or videos.
• Appropriateness: Content must be respectful, inclusive, and child-friendly. Harmful or discriminatory content will be disqualified.

10. Permissions and Rights

• By entering, you grant Hold My Hand, Keready and DGMT a non-exclusive, royalty-free, perpetual license to use, modify, and publish your content for campaign and educational purposes.
• Participants retain their intellectual property rights.
• Winners consent to the publication of their names and likenesses on campaign platforms.

11. Privacy & Data Protection 

The competition adheres to the Protection of Personal Information Act (POPIA). Personal data will be used solely for competition purposes.

12. General 

The organiser reserves the right to amend or cancel the competition if necessary. The organiser’s decisions are final and no correspondence will be entered into.

‍